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This web site innercityfilms.co.uk states the following, "Innercity Films is a multi media organisation working with London residents." We saw that the website also said " In 2001 Innercity Films began using the medium of documentary film to educate, represent and empower Londons inner communities." It also said " We started life using the visual arts to document and mobilize community groups, from youth groups to public houses, with the aim of raising awareness and creating change in the often complex and arduous lives of innercity Londoners." The header had film as the highest ranking optimized keyword. It is followed by photography, camera, and lens which isn't as ranked as highly as film. The next words innercityfilms.co.uk used was workshops. innercity was included but might not be seen by web engines.